Marketing Dive - Latest News

Albertsons reinventing digital circulars with Meta pilot

Catherine Douglas Moran — Wed, 12 Jul 2023 14:00:00 -0400

For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

PepsiCo deepens soccer ties with EA Sports partnership

Sara Karlovitch — Wed, 12 Jul 2023 10:00:00 -0400

The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game.

Target elevates 17-year veteran to CMO

Chris Kelly — Wed, 12 Jul 2023 09:21:00 -0400

Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.

6 campaigns that broke through the creative rut of H1 2023

Peter Adams and Jessica Deyo — Tue, 11 Jul 2023 12:00:00 -0400

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

Chris Kelly and Shaun Lucas — Tue, 11 Jul 2023 12:00:00 -0400

The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

Marketing in 2023: H1 by the numbers

Jasmine Ye Han — Tue, 11 Jul 2023 12:00:00 -0400

Measurement uncertainty, budget changes and platform shifts were top of mind.

Taco Bell revives coin drop game from aughts to boost mobile app

Chris Kelly — Tue, 11 Jul 2023 10:00:00 -0400

The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push.

Amazon launches TikTok game show for Prime Day

Sara Karlovitch — Tue, 11 Jul 2023 09:34:00 -0400

During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.

Why CMOs should adopt the mindset of a futurist

Lizzy Foo Kune — Tue, 11 Jul 2023 09:00:00 -0400

Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

MediaMath’s bankruptcy demonstrates difficulties of DSP model

Aaron Baar — Mon, 10 Jul 2023 12:00:00 -0400

The ad-tech company filed following its inability to lock down an acquisition by potential buyers including Viant Technology and Verve Group.