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Nike launches virtual gaming experience ‘Airphoria’ in Fortnite
The brand seeks to integrate its products into the virtual world in its latest addition to an ongoing partnership with the popular video game.
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Why brands like Wendy’s are remixing old songs into new jingles
Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.
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Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up
Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.
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Unilever taps into #CleanTok craze with global TikTok partnership
The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.
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ANA: 15% of programmatic ad spend is wasted on click-bait websites
Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.
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Domino’s delivers anywhere on the map with latest tech innovation
Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.
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Coors Light and Patrick Mahomes promote Bear to dodge NFL rules
The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear.
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Chips Ahoy! updates marketing recipe to stay relevant with Gen Z
Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh.
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LGBTQ+ marketing is in crisis — here’s what the numbers say
With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing.
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Opinion
How AI’s legal risks are challenging marketers
As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco.
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Brandtech Group acquires AI SaaS platform Pencil
The deal coincides with the launch of a co-developed generative AI product for big brands that counts Unilever and Bayer as users.
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Pinterest doubles down on vertical video for seasonal ad strategy
A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons.
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Smirnoff’s big brand strategy shakeup is all about inclusion
A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.
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Hoka’s new high-flying ads look to build on $1B sales momentum
Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.
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Airheads puts TikTok trend to the test with muscle-fueled Shake Factory
A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.
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Walmart’s ad biz finds early success with video partners like Roku
NBCUniversal becomes the latest member of a partner program that has delivered results above benchmarks for Roku, TikTok and TalkShopLive.
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Nielsen seeks to improve data delivery with new Media Data Room
The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge.
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Nike broadens focus to holistic fitness with ‘Well Collective’
The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.
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Puma’s global brand chief to exit amid marketing reorganization
As part of the restructuring, the athletic brand is moving its marketing organization from Boston to Germany.
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Pepsi, Burger King reclaim brand value with smart advertising, report finds
While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies.
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GroupM: Ad spending normalizes while AI’s impact on budgets surges
A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue.
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Heinz connects with past viral stars for new sauce drops
To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram.
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Crayola extends content strategy to Pinterest, TikTok following strong YouTube results
A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.
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7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign
Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.
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Google unveils AI tools aimed at maximizing video campaigns
New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space.
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