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  Taco Bell revives coin drop game from aughts to boost mobile app

  The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push.

  Brand Strategy

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  Truly Hard Seltzer launches zero gravity pop-up bar

  The Boston Beer Company brand is looking to break through an increasingly crowded hard alternative category with a splashy experiential activation.

  Brand Strategy

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  How Heineken disrupted the staid non-alcoholic beer industry

  While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer. 

  Brand Strategy

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  Amazon launches TikTok game show for Prime Day

  During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.

  Brand Strategy

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  Column

  Campaign Trail: Samsonite taps into nostalgia for golden age of travel

  Gen Z and millennial consumers saw the brand as one their parents favored, an insight that informed a campaign created with ad agency Iris.

  Brand Strategy

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  MediaMath’s bankruptcy demonstrates difficulties of DSP model

  The ad-tech company filed following its inability to lock down an acquisition by potential buyers including Viant Technology and Verve Group.

  Agencies

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  Opinion

  Why CMOs should adopt the mindset of a futurist

  Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

  Brand Strategy

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  T-Mobile gears up for MLB All-Star game with AR and drones

  In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter.

  Brand Strategy

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  Threads reaches 100 million members in record time

  The new, Twitter-like app from Meta is now the fastest-growing app of all time.

  Mobile

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  NYT’s Wordle debuts new mobile ad format with DoorDash

  The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

  Brand Strategy

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  The Body Shop teams with HeadCount to continue purpose-driven work

  The beauty retailer's roster of youth activists will utilize livestreams, digital storytelling and live events to spread the word about voting access.

  Brand Strategy

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  Yum Brands inks AI-powered customer data partnership

  Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

  Brand Strategy

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  Meta’s Threads app quickly reaches over 30M users

  With the Twitter-like app on track to become the fastest-growing platform of all time, a host of big brands like Pepsi quickly jumped on board. 

  Social Media

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  Premier League throws in AR trophy hunt for US soccer tournament

  Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes.

  Brand Strategy

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  Denny’s gamifies loyalty program with monthly challenges

  Customers are rewarded based on completing certain tasks, such as eating at the chain four times in July to receive a free Grand Slam breakfast. 

  Brand Strategy

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  Meta launches Threads, provides insights into coming elements

  It looks clean, functional, and it could be a viable Twitter alternative.

  Brand Strategy

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  Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

  The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

  Brand Strategy

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  Why IPG is betting quantum computing can reduce agency complexity

  The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum.

  Agencies

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  NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign

  Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points.

  Brand Strategy

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  The biggest rebrands and refreshes of 2023 so far

  In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.

  Brand Strategy

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  Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

  The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

  Updated July 11, 2023

  Brand Strategy

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  Jack in the Box, Corona kick back for summer with help from Snoop Dogg

  The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

  Brand Strategy

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  Fenty Beauty launches product creation experience on Roblox

  Within the virtual gaming environment, players can also go on scavenger hunts, explore mazes and learn more about the brand’s most popular products.

  Brand Strategy

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  Modelo dethroned Bud Light in America — here’s what the numbers say

  While recent controversy played a role in the uncrowning, Modelo’s long-term strategy may have more to do with its success.

  Data/Analytics

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  Taco Bell promotes global chief brand officer to CEO

  Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019.

  Brand Strategy

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