Albertsons reinventing digital circulars with Meta pilot

For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

By Catherine Douglas Moran • July 12, 2023

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind.

By Jasmine Ye Han • July 11, 2023

Threads reaches 100 million members in record time

The new, Twitter-like app from Meta is now the fastest-growing app of all time.

By Andrew Hutchinson • July 10, 2023

Yum Brands inks AI-powered customer data partnership

Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

By Aneurin Canham-Clyne • July 6, 2023

Why IPG is betting quantum computing can reduce agency complexity

The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum.

By Aaron Baar • July 5, 2023

Modelo dethroned Bud Light in America — here’s what the numbers say

While recent controversy played a role in the uncrowning, Modelo’s long-term strategy may have more to do with its success.

By Sara Karlovitch • June 30, 2023

Ads from 141 top brands appear on unreliable AI-generated sites

Programmatic advertising was mostly responsible for ads appearing on such sites, potentially without the advertiser’s knowledge, per NewsGuard findings.

By Sara Karlovitch • June 28, 2023

How Kroger’s in-housing push aims to raise the retail media bar

A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers.

By Peter Adams • June 28, 2023

Albertsons proposes retail media standards for industry at crossroads

Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals.

By Peter Adams • June 22, 2023

Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced. 

By Peter Adams • June 22, 2023

ANA: 15% of programmatic ad spend is wasted on click-bait websites

Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.

By Peter Adams • June 20, 2023

How AI’s legal risks are challenging marketers

As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco.

By John Villafranco • June 20, 2023

LGBTQ+ marketing is in crisis — here’s what the numbers say

With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing.

By Sara Karlovitch • June 16, 2023

Nielsen seeks to improve data delivery with new Media Data Room

The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge.

By Sara Karlovitch • June 15, 2023

Walmart’s ad biz finds early success with video partners like Roku

NBCUniversal becomes the latest member of a partner program that has delivered results above benchmarks for Roku, TikTok and TalkShopLive.

By Chris Kelly • June 15, 2023

GroupM: Ad spending normalizes while AI’s impact on budgets surges

A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue.

By Peter Adams • June 12, 2023

Performance in a privacy-first world

Learn how power marketers are optimizing performance without sacrificing user privacy.

By Conrad Lisco, Chief Strategy Officer, Fyllo • June 12, 2023

Pinterest launches next stage of data clean rooms trial with Wayfair

A clean room partnership with LiveRamp is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures.

By Andrew Hutchinson • June 8, 2023

Salesforce brings new generative AI tools to marketers

Marketing GPT and Commerce GPT work in tandem with the company’s Data Cloud to generate more personalized shopping experiences.

By Sara Karlovitch • June 8, 2023

WSJ: Amazon exploring ad tier for Prime Video

An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds. 

By Chris Kelly • June 8, 2023

How access to strong data helps brands identify and sell to a high-value audience

Developing marketing campaigns that drive conversions can be challenging, especially with concerns about wasted marketing spend.

June 5, 2023

Streaming is still causing chaos — here’s what the numbers say

The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution.

By Sara Karlovitch • June 2, 2023

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

By Jessica Deyo • June 2, 2023

IPG turns on quantum computing to supercharge campaign optimization

A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as signal loss intensifies.

By Peter Adams • June 1, 2023

WPP shakes up creative process with AI-powered content engine

Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. 

By Peter Adams • May 30, 2023