NYT’s Wordle debuts new mobile ad format with DoorDash

The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

By Jessica Deyo • July 6, 2023

Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

By Aaron Baar • Updated July 11, 2023

Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

By Jessica Deyo • June 27, 2023

General Mills names food specialist shop Ingredient as content marketing AOR

The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio.

By Peter Adams • June 26, 2023

Bud Light looks to rebound from controversy with huge summer push

The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales.

By Chris Kelly • June 22, 2023

Malibu joins remix trend with update of ‘The Piña Colada Song’

Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail.

By Sara Karlovitch • June 22, 2023

Domino’s delivers anywhere on the map with latest tech innovation

Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.

By Chris Kelly • June 19, 2023

Smirnoff’s big brand strategy shakeup is all about inclusion

A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.

By Peter Adams • June 16, 2023

Pinterest doubles down on vertical video for seasonal ad strategy

A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

By Jessica Deyo • June 15, 2023

Hoka’s new high-flying ads look to build on $1B sales momentum

Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

By Peter Adams • June 15, 2023

Nielsen seeks to improve data delivery with new Media Data Room

The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge.

By Sara Karlovitch • June 15, 2023

Google unveils AI tools aimed at maximizing video campaigns

New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space.

By Sara Karlovitch • June 14, 2023

Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.

By Jessica Deyo • June 14, 2023

How Absolut aims to grow LGBTQ+ allyship among consumers, businesses

A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire.

By Peter Adams • June 13, 2023

GroupM: Ad spending normalizes while AI’s impact on budgets surges

A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue.

By Peter Adams • June 12, 2023

7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign

Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.

By Chris Kelly • June 12, 2023

TikTok parks on gas station screens around US as part of GSTV deal

Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.

By Peter Adams • June 9, 2023

Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life

Created with agency Agent A, an evolution of the “Water Down Nothing” campaign helped the challenger brand bring buzzy tech to a growing category.

By Chris Kelly • June 9, 2023

WSJ: Amazon exploring ad tier for Prime Video

An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds. 

By Chris Kelly • June 8, 2023

Coke links with League of Legends developer on latest flavor experiment

A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes. 

By Peter Adams • June 7, 2023

McDonald’s brings back Grimace for birthday party nostalgia

The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.

By Chris Kelly • June 6, 2023

Heinz honors ‘irrational’ fan love in first unified global brand platform

Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos. 

By Peter Adams • June 1, 2023

Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

"Buy U a Frosty" is available on the fast-food chain’s YouTube channel and will soon be available for consumers to duet on TikTok.

By Chris Kelly • June 1, 2023

Frito-Lay makes largest-ever investment in women’s sports for World Cup

As women’s sports continue to gain viewers, the snack marketer’s activations will span popular brands and include its Cracker Jill campaign.

By Sara Karlovitch • May 31, 2023

How State Farm meets the challenge of Gen Z marketing with esports

The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner.

By Aaron Baar • May 31, 2023