Creative

  • PepsiCo logos against a soccer field
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    Courtesy of PepsiCo
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    PepsiCo deepens soccer ties with EA Sports partnership

    The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game.

    By • July 12, 2023
  • City of Miami police officers keep an eye on protesters outside of a Target store on June 01, 2023 in Miami, Florida.
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    Joe Raedle/Getty Images via Getty Images
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    Deep Dive

    Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

    The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

    By , • July 11, 2023
  • Explore the Trendline➔
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    Pinterest Business
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    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands in front of a Dunkin' sipping a coffee.
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    Permission granted by Dunkin'
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    Deep Dive

    6 campaigns that broke through the creative rut of H1 2023

    Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

    By , • July 11, 2023
  • Samsonite Travel Like Your Parents campaign
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    Courtesy of Samsonite
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    Column

    Campaign Trail: Samsonite taps into nostalgia for golden age of travel

    Gen Z and millennial consumers saw the brand as one their parents favored, an insight that informed a campaign created with ad agency Iris.

    By • July 7, 2023
  • A campaign image for Premier League's trophy hunt ahead of its Summer Series, with the image depicting trophies placed in various spots on a map.
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    Courtesy of The Premier League
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    Premier League throws in AR trophy hunt for US soccer tournament

    Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes.

    By Aaron Baar • July 6, 2023
  • Top NASCAR Winston Cup series driver Jeff Gordon drives one of the 'NASCAR RACERS'-themed cars, unveiled Thursday, November 11th at the start of the Pennzoil 400 weekend at Homestead-Miami Speedway.
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    Scott Gries / Staff via Getty Images
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    NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign

    Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points.

    By • July 6, 2023
  • Budweiser's "Bring Home the Bud" campaign image that reads, "Who Will Bring Home The Bud?"
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    Courtesy of Budweiser
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    Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

    The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

    By Aaron Baar • Updated July 11, 2023
  • Pepsi
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    Courtesy of Pepsi
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    The biggest rebrands and refreshes of 2023 so far

    In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.

    By • July 5, 2023
  • Concept art shows a Jack in the Box location decorated to be Snoop Dogg-themed
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    Retrieved from Jack in the Box on June 30, 2023
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    Jack in the Box, Corona kick back for summer with help from Snoop Dogg

    The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

    By • June 30, 2023
  • A campaign image including music artists Flo Milli, Kari Faux, 2Rare and Maiya the Don for 7-Eleven's "Anything Flows" song.
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    Courtesy of 7-Eleven
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    7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

    The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

    By Aaron Baar • June 29, 2023
  • A 2021 Jeep Grand Cherokee goes through assembly at the Stellantis Detroit Assembly Complex-Mack on June 10, 2021 in Detroit, Michigan.
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    Bill Pugliano via Getty Images
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    Jeep owner Stellantis appoints first AOR for reaching Black audiences

    TKT & Associates will report to Stellantis North America’s head of merchandising and licensing, whose role will oversee multicultural marketing.

    By • June 29, 2023
  • A picture of Hennessy's limited-editon bottle against an urban background.
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    Courtesy of Hennessy
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    Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

    The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.

    By • June 29, 2023
  • Anheuser-Busch looks to move forward from backlash with people-focused campaign
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    Courtesy of Anheuser-Busch
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    Anheuser-Busch looks beyond backlash with people-focused campaign

    “That's Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign.

    By • June 28, 2023
  • Chick-fil-A's 'Code Moo' promotional image
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    Courtesy of Chick-fil-A
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    Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

    The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

    By • June 27, 2023
  • A stack of Oreo cookies next to the Super Mario packaging.
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    Courtesy of Mondelēz International, Inc.
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    Oreo and Super Mario team up to defeat Bowser with limited-edition cookie

    The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare.

    By • June 27, 2023
  • Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
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    Courtesy of Taco Bell
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    Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

    The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.

    By • Updated June 27, 2023
  • U by Kotex unapologetically normalizes periods
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    Courtesy of U by Kotex
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    Column

    Campaign Trail: U by Kotex unapologetically normalizes periods

    A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.

    By • June 23, 2023
  • Niantic's new Rewarded AR in-game ads product, depicted with an example from CircleK
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    Courtesy of Niantic
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    Circle K pilots new Rewarded AR ads in Pokémon Go

    Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty.

    By • June 22, 2023
  • Global superstar, Stormzy, photographed holding a can of PepsiCo's Rockstar Energy Drink.
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    Courtesy of PepsiCo
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    Rockstar presses play with immersive Spotify concert series

    The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored.

    By Aaron Baar • June 22, 2023
  • A man drinks a Bud Light in the brand's new summer campaign
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    Courtesy of Anheuser-Busch
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    Bud Light looks to rebound from controversy with huge summer push

    The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales.

    By • June 22, 2023
  • A person pours cocktails behind a brightly colored bar.
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    Courtesy of Malibu
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    Malibu joins remix trend with update of ‘The Piña Colada Song’

    Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail.

    By • June 22, 2023
  • In this photo illustration, the welcome screen for the OpenAI "ChatGPT" app is displayed on a laptop screen on February 03, 2023 in London, England.
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    Leon Neal via Getty Images
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    Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

    A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced. 

    By • June 22, 2023
  • Pizza Hut heads underground for "Teenage Mutant Ninja Turtles" movie tie-up
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    Courtesy of Pizza Hut
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    Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

    Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.

    By • June 21, 2023
  • Patrick Mahomes sits with a bear.
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    Courtesy of Molson Coors
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    Coors Light and Patrick Mahomes promote Bear to dodge NFL rules

    The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear. 

    By • June 20, 2023
  • Lisa Loeb remade "Stay (I Missed You)" as part of campaign around Old Bay Goldfish
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    Courtesy of Campbell Soup Company
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    Why brands like Wendy’s are remixing old songs into new jingles

    Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.

    By • June 20, 2023