Social Media

  • Albertsons store
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    Courtesy of Albertsons
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    Albertsons reinventing digital circulars with Meta pilot

    For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

    By Catherine Douglas Moran • July 12, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands in front of a Dunkin' sipping a coffee.
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    Permission granted by Dunkin'
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    Deep Dive

    6 campaigns that broke through the creative rut of H1 2023

    Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

    By , • July 11, 2023
  • Blank paste-up posters on a wall.
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    Shaun Lucas/Marketing Dive
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    Deep Dive

    Marketing in 2023: H1 by the numbers

    Measurement uncertainty, budget changes and platform shifts were top of mind.

    By • July 11, 2023
  • A brown package on a bright blue background that says "Prime Day" and "July 11-12."
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    Courtesy of Business Wire
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    Amazon launches TikTok game show for Prime Day

    During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.

    By • July 11, 2023
  • Threads logo
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    Retrieved from Threads on July 08, 2023
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    Threads reaches 100 million members in record time

    The new, Twitter-like app from Meta is now the fastest-growing app of all time.

    By Andrew Hutchinson • July 10, 2023
  • Threads App
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    Retrieved from Meta on July 05, 2023
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    Meta’s Threads app quickly reaches over 30M users

    With the Twitter-like app on track to become the fastest-growing platform of all time, a host of big brands like Pepsi quickly jumped on board. 

    By Andrew Hutchinson • July 7, 2023
  • Instagram Threads screenshots
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    Retrieved from Alessandro Paluzzi/Twitter on July 02, 2023
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    Meta launches Threads, provides insights into coming elements

    It looks clean, functional, and it could be a viable Twitter alternative.

    By Andrew Hutchinson • July 5, 2023
  • Cottonelle Partners with Actor and Comedian Ken Jeong as Brand's First-Ever "Assvertiser"
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    Courtesy of Kimberly-Clark Corporation
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    Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

    The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

    By • July 5, 2023
  • A campaign image including music artists Flo Milli, Kari Faux, 2Rare and Maiya the Don for 7-Eleven's "Anything Flows" song.
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    Courtesy of 7-Eleven
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    7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

    The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

    By Aaron Baar • June 29, 2023
  • A picture of Hennessy's limited-editon bottle against an urban background.
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    Courtesy of Hennessy
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    Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

    The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.

    By • June 29, 2023
  • Friends at a cookout eating off a skewer
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    Lomb/Shutterstock.com

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    Sponsored by Snapchat

    5 reasons CPG food and beverage brands are choosing Snapchat

    In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

    June 26, 2023
  • U by Kotex unapologetically normalizes periods
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    Courtesy of U by Kotex
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    Column

    Campaign Trail: U by Kotex unapologetically normalizes periods

    A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.

    By • June 23, 2023
  • A Chips Ahoy! themed yacht motors through a harbor
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    Courtesy of Chips Ahoy
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    Chips Ahoy! updates marketing recipe to stay relevant with Gen Z

    Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh.

    By Aaron Baar • June 20, 2023
  • Bodybuilders shaking Airheads bars
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    Courtesy of Perfetti Van Melle
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    Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

    A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

    By Aaron Baar • June 15, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Pinterest doubles down on vertical video for seasonal ad strategy

    A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

    By • June 15, 2023
  • A group of runners floats in the air as part of a new Hoka campaign from agency Anomaly.
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    Permission granted by Hoka
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    Hoka’s new high-flying ads look to build on $1B sales momentum

    Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

    By • June 15, 2023
  • A yellow Nike storefront with a mural of runners on the outside.
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    Courtesy of Nike
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    Nike broadens focus to holistic fitness with ‘Well Collective’

    The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.

    By Cara Salpini • June 14, 2023
  • Pepsi
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    Courtesy of Pepsi
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    Pepsi, Burger King reclaim brand value with smart advertising, report finds

    While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies.

    By • June 14, 2023
  • A paper rocket ship craft made as part of Crayola's tie-up with TheSoul Publishing, 5-MinuteCrafts
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    Permission granted by TheSoul Publishing
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    Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

    A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.

    By • June 14, 2023
  • Young people sitting on the stairs and using smartphones.
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    Stock via Getty Images
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    Over 7K Reddit communities go dark in protest over API pricing increase

    The protest action highlights a key flaw in the platform’s volunteer-led moderation approach as the affected subreddits have a combined subscriber count of 2.7 billion.

    By Andrew Hutchinson • June 13, 2023
  • Heinz 15 Minutes of Flavor art featuring Rebecca Black, William Hung and Kyle Craven
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    Courtesy of Heinz
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    Heinz connects with past viral stars for new sauce drops

    To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram.

    By • June 13, 2023
  • TikTok content on a GSTV screen
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    Courtesy of GSTV
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    TikTok parks on gas station screens around US as part of GSTV deal

    Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.

    By • June 9, 2023
  • An individual using a green wheelchair attempts a flip above Degree branded crash pads.
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    Courtesy of Unilever
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    Degree crashes onto social media to encourage testing limits

    A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding.

    By • June 9, 2023
  • An image of Ariana Madix of "Vanderpump Rules" promoting BIC's EasyRinse razors for its "All Shave. No Clog." campaign.
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    Permission granted by BIC
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    Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

    A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

    By • June 8, 2023
  • Wayfair furniture
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    The image by Scott Lewis / Flickr is licensed under CC BY 2.0
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    Pinterest launches next stage of data clean rooms trial with Wayfair

    A clean room partnership with LiveRamp is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures.

    By Andrew Hutchinson • June 8, 2023