Sara Karlovitch
Associate EditorSara Karlovitch is an associate editor with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
321 articles by Sara Karlovitch
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PepsiCo deepens soccer ties with EA Sports partnership
July 12, 2023 -
Amazon launches TikTok game show for Prime Day
July 11, 2023 -
NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign
July 6, 2023 -
Modelo dethroned Bud Light in America — here’s what the numbers say
June 30, 2023 -
Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration
June 29, 2023 -
Ads from 141 top brands appear on unreliable AI-generated sites
June 28, 2023 -
Oreo and Super Mario team up to defeat Bowser with limited-edition cookie
June 27, 2023 -
Ad Net Zero sets new guidelines for sustainable media partners
June 23, 2023 -
Malibu joins remix trend with update of ‘The Piña Colada Song’
June 22, 2023 -
Unilever taps into #CleanTok craze with global TikTok partnership
June 21, 2023 -
Coors Light and Patrick Mahomes promote Bear to dodge NFL rules
June 20, 2023 -
LGBTQ+ marketing is in crisis — here’s what the numbers say
June 16, 2023 -
Nielsen seeks to improve data delivery with new Media Data Room
June 15, 2023 -
Google unveils AI tools aimed at maximizing video campaigns
June 14, 2023 -
Santo Spirits launches Web3 loyalty program
June 13, 2023 -
Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns
June 12, 2023 -
Degree crashes onto social media to encourage testing limits
June 9, 2023 -
Salesforce brings new generative AI tools to marketers
June 8, 2023 -
Keurig partners with Rolling Stones for iced coffee kit
June 7, 2023 -
AB InBev’s Michelob Ultra becomes NBA’s first global beer partner
June 6, 2023 -
Energy Drink Zoa adopts gender-neutral identity for major refresh
June 5, 2023 -
How luxury brands can drive results for paid ads on LinkedIn
June 5, 2023 -
Streaming is still causing chaos — here’s what the numbers say
June 2, 2023 -
Frito-Lay makes largest-ever investment in women’s sports for World Cup
May 31, 2023 -
LinkedIn emphasizes the power of networking in global push
May 30, 2023