Chris Kelly
ReporterChris is a reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
588 articles by Chris Kelly
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Target elevates 17-year veteran to CMO
July 12, 2023 -
Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench
July 11, 2023 -
Taco Bell revives coin drop game from aughts to boost mobile app
July 11, 2023 -
Truly Hard Seltzer launches zero gravity pop-up bar
July 10, 2023 -
Campaign Trail: Samsonite taps into nostalgia for golden age of travel
July 7, 2023 -
The Body Shop teams with HeadCount to continue purpose-driven work
July 6, 2023 -
Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’
July 5, 2023 -
Anheuser-Busch looks beyond backlash with people-focused campaign
June 28, 2023 -
Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
June 26, 2023 -
Campaign Trail: U by Kotex unapologetically normalizes periods
June 23, 2023 -
Bud Light looks to rebound from controversy with huge summer push
June 22, 2023 -
Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up
June 21, 2023 -
Why brands like Wendy’s are remixing old songs into new jingles
June 20, 2023 -
Domino’s delivers anywhere on the map with latest tech innovation
June 19, 2023 -
Walmart’s ad biz finds early success with video partners like Roku
June 15, 2023 -
Heinz connects with past viral stars for new sauce drops
June 13, 2023 -
7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign
June 12, 2023 -
Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life
June 9, 2023 -
WSJ: Amazon exploring ad tier for Prime Video
June 8, 2023 -
McDonald’s brings back Grimace for birthday party nostalgia
June 6, 2023 -
Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push
June 1, 2023 -
Unilever’s chief digital and commercial officer Conny Braams departs
May 30, 2023 -
Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation
May 26, 2023 -
McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up
May 24, 2023 -
Walmart ad biz growth continues to outpace rivals
May 22, 2023