Data/Analytics: Page 2
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How Cashmere’s blend of culture and data is winning clients
Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.
By Peter Adams • Updated May 26, 2023 -
Walmart Connect enlists creative partners to help brands craft better ads
Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.
By Peter Adams • May 24, 2023 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Inside Google’s plans for improving paid search with generative AI
More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.
By Peter Adams • May 23, 2023 -
71% of CMOs lack the budget needed to execute marketing strategy in 2023
Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.
By Jessica Deyo • May 23, 2023 -
Report: As CTV commands advertiser interest, fraud grows nearly 70%
A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify.
By Peter Adams • May 22, 2023 -
Walmart ad biz growth continues to outpace rivals
The retailer's global advertising business grew over 30% last quarter, a higher rate than chief competitor Amazon and other digital ad platforms.
By Chris Kelly • May 22, 2023 -
As tech firms embrace AI, consumers remain wary — here’s what the numbers say
Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research.
By Sara Karlovitch • May 19, 2023 -
Ads represent more than two-thirds of $500B mobile app economy, report finds
Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.
By Aaron Baar • May 18, 2023 -
L.L. Bean ditched social media for May — here’s how it’s going so far
For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.
By Jessica Deyo • May 18, 2023 -
Google will deprecate cookies for 1% of users in Q1 2024
The move will allow for scaled testing of its Privacy Sandbox APIs in advance of the wider deprecation of third-party cookies.
By Chris Kelly • May 18, 2023 -
Boycott narrows Bud Light’s lead in the premium beer category
Sales of the AB InBev-owned brew have fallen and the brand has lost ground to offerings from Molson Coors and Yuengling following its promotion with transgender influencer Dylan Mulvaney.
By Christopher Doering • May 17, 2023 -
IAB: Podcasting ad revenue growth outpaces total digital market
Despite some recent category pressures, the trade group projected podcasting revenue to more than double by 2025 to reach $4 billion.
By Aaron Baar • May 15, 2023 -
Deep Dive
Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?
Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role.
By Chris Kelly • May 15, 2023 -
Meta bets its advertising scale can differentiate new generative AI tools
DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.
By Peter Adams • May 11, 2023 -
Roblox grows revenue, users despite flagging metaverse buzz
The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.
By Sara Karlovitch • May 11, 2023 -
Google starts testing generative AI in search, ads included
Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear.
By Peter Adams • May 10, 2023 -
Gartner: 45% of executives have increased AI investments due to ChatGPT
Customer experience is the most commonly cited application while more than two-thirds said the benefits of the tech outweigh the risks.
By Peter Adams • May 9, 2023 -
Microsoft rolls out new chat ads API as part of AI blitz
Part of Microsoft’s vision for a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences.
By Peter Adams • May 8, 2023 -
Alcohol purchasing trends are changing — here’s what the numbers say
As consumers increasingly opt for at-home drinking, many are leaning toward experimentation and more sophisticated nonalcoholic options.
By Sara Karlovitch • May 8, 2023 -
AB InBev showcases strong Q1 results, resilience in face of recent controversy
A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney.
By Sara Karlovitch • May 5, 2023 -
Snap tests My AI sponsored links amid expansion of ad formats
The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.
By Aaron Baar • May 4, 2023 -
Inside Chipotle’s record-breaking Twitter promotion
A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.
By Jessica Deyo • May 4, 2023 -
Molson Coors’ bigger bets on marketing pay off as sales grow
A successful Super Bowl campaign was named as one driver of the company’s Q1 success, including sales increase for Coors Light and Miller Lite.
By Sara Karlovitch • May 4, 2023 -
Microsoft details plans to enrich AI-powered Bing as availability broadens
A media preview event demonstrated new capabilities around image-based search and teased third-party plugins from platforms like OpenTable.
By Peter Adams • May 4, 2023 -
Papa Johns taps fast casual veteran as CMO
Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach.
By Chris Kelly • May 3, 2023