Creative: Page 2

  • Domino's Pinpoint Delivery
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    Courtesy of Domino's Pizza
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    Domino’s delivers anywhere on the map with latest tech innovation

    Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.

    By • June 19, 2023
  • Smirnoff's colorful new ads promote inclusivity as part of its 'We Do We' campaign
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    Permission granted by Smirnoff
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    Smirnoff’s big brand strategy shakeup is all about inclusion

    A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.

    By • June 16, 2023
  • Explore the Trendline➔
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    Pinterest Business
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    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Bodybuilders shaking Airheads bars
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    Courtesy of Perfetti Van Melle
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    Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

    A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

    By Aaron Baar • June 15, 2023
  • A yellow Nike storefront with a mural of runners on the outside.
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    Courtesy of Nike
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    Nike broadens focus to holistic fitness with ‘Well Collective’

    The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.

    By Cara Salpini • June 14, 2023
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    Dimitrios Kambouris via Getty Images
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    How Absolut aims to grow LGBTQ+ allyship among consumers, businesses

    A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire.

    By • June 13, 2023
  • Heinz 15 Minutes of Flavor art featuring Rebecca Black, William Hung and Kyle Craven
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    Courtesy of Heinz
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    Heinz connects with past viral stars for new sauce drops

    To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram.

    By • June 13, 2023
  • 7-Eleven Slurpee rebrand campaign
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    Courtesy of 7-Eleven
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    7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign

    Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.

    By • June 12, 2023
  • Two people, one dressed as a caveman and the other manning a grill, enjoy Impossible Burgers.
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    Courtesy of Impossible Foods
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    Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns

    The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone.

    By • June 12, 2023
  • Waterloo Sparkling Water's Water Down Nothing campaign
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    Retrieved from Waterloo Sparkling Water on June 06, 2023
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    Column

    Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life

    Created with agency Agent A, an evolution of the “Water Down Nothing” campaign helped the challenger brand bring buzzy tech to a growing category.

    By • June 9, 2023
  • Ikea's 19-foot statue of its FRAKTA bag, which it connected to an augmented reality experience.
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    Permission granted by Ikea
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    Ikea plans 19-foot bag statue in New York tied to AR experience

    The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers. 

    By Aaron Baar • Updated June 12, 2023
  • An image of Ariana Madix of "Vanderpump Rules" promoting BIC's EasyRinse razors for its "All Shave. No Clog." campaign.
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    Permission granted by BIC
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    Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

    A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

    By • June 8, 2023
  • A series of headshots of Nike and Jordan Brand athletes.
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    Courtesy of Dick's Sporting Goods
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    Nike, Dick’s release largest joint ad campaign to date

    The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago.

    By Cara Salpini • June 8, 2023
  • Coca-Cola
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    Courtesy of Coca-Cola
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    Coke links with League of Legends developer on latest flavor experiment

    A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes. 

    By • June 7, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s brings back Grimace for birthday party nostalgia

    The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.

    By • June 6, 2023
  • The letters AI on a digital block
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    BlackJack3D via Getty Images
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    Publicis plants flag with responsible AI by joining industry coalition

    C2PA, which includes Microsoft and Adobe in its ranks, seeks to develop new content verification standards while helping safeguard IP.

    By • June 5, 2023
  • A display case showcasing Zoa energy drinks.
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    Courtesy of Molson Coors
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    Energy Drink Zoa adopts gender-neutral identity for major refresh

    “Fuel Something Bigger” shifts the energy drink from the gym towards the everyday consumer and highlights the brand’s colorful new packaging.

    By • June 5, 2023
  • Music artist Rakim seen holding a can of Sprite as part of the soft-drink brand's summer campaign celebrating the 50th anniversary of hip-hop.
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    Permission granted by The Coca-Cola Company
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    Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration

    The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla.

    By • June 5, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By • June 2, 2023
  • The Old Gays gear up for more cheers on new game show “No Straight Answers” presented by Visible Wireless.
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    Courtesy of Visible Wireless
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    Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

    The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”

    By Aaron Baar • June 1, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
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    Permission granted by American Eagle
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    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

    By • June 1, 2023
  • A collage of shots from Heinz new global brand platform celebrating stories of fan love.
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    Permission granted by The Kraft Heinz Company
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    Heinz honors ‘irrational’ fan love in first unified global brand platform

    Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos. 

    By • June 1, 2023
  • T-Pain stands in front of a Wendy's
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    Courtesy of Wendy's
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    Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

    "Buy U a Frosty" is available on the fast-food chain’s YouTube channel and will soon be available for consumers to duet on TikTok.

    By • June 1, 2023
  • Three bags of Frito-Lay products next to a FIFA World Cup trophy.
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    Courtesy of Frito-Lay North America
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    Frito-Lay makes largest-ever investment in women’s sports for World Cup

    As women’s sports continue to gain viewers, the snack marketer’s activations will span popular brands and include its Cracker Jill campaign.

    By • May 31, 2023
  • WPP shakes up creative process with new AI-powered content engine by Nvidia
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    Courtesy of WPP
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    WPP shakes up creative process with AI-powered content engine

    Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. 

    By • May 30, 2023
  • Aubrey Plaza sits in a forest, holding a glass of a thick white drink with black speckles in her right hand. On her upper lip, she has a "milk mustache" from this beverage.
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    Courtesy of MilkPEP
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    Milk checkoff’s ‘Wood Milk’ campaign featuring Aubrey Plaza violates federal laws, health group says

    The Physicians Committee for Responsible Medicine filed a complaint with the USDA’s inspector general, claiming the website and videos with the “White Lotus” star disparages another product and was intended to influence policy.

    By Megan Poinski • May 30, 2023