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WPP shakes up creative process with AI-powered content engine
Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals.
By Peter Adams • May 30, 2023 -
Invisalign rejects the hassle of braces for creator-led social media push
“Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.
By Aaron Baar • May 25, 2023 -
Chipotle gears up for a fight with Street Fighter 6 activation
The chain is rewarding consumers who place orders on the web or via app with in-game currency and will trade free food for viewing time on Twitch.
By Sara Karlovitch • May 25, 2023 -
McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up
The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while the chain faces its own accusations of racial bias.
By Chris Kelly • May 24, 2023 -
Walmart Connect enlists creative partners to help brands craft better ads
Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.
By Peter Adams • May 24, 2023 -
Report: As CTV commands advertiser interest, fraud grows nearly 70%
A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify.
By Peter Adams • May 22, 2023 -
Netflix boosts ad-supported tier with new product, measurement options
The streamer also shared that the tier has nearly 5 million active global users, with membership more than doubling since the beginning of the year.
By Sara Karlovitch • May 19, 2023 -
At Brandcast, YouTube weds power of NFL to creators like MrBeast
Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds.
By Peter Adams • May 18, 2023 -
WBD unveils robust advertising options for Max ahead of May 23 launch
The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction.
By Sara Karlovitch • May 18, 2023 -
NYX celebrates LGBTQIA+ gaming communities in new Pride campaign
The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch.
By Sara Karlovitch • May 16, 2023 -
Deep Dive
Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?
Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role.
By Chris Kelly • May 15, 2023 -
NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO
A star in the marketing world, the ad sales chief is leaving in the thick of upfronts season, with NBCUniversal’s presentation scheduled for May 15.
By Peter Adams • Updated May 12, 2023 -
Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up
Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.”
By Aaron Baar • May 11, 2023 -
Digital media to claim over half of upfronts spending, forecast says
Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change.
By Peter Adams • May 10, 2023 -
Minute Maid’s first global campaign supports new unified visual identity
The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.
By Jessica Deyo • May 9, 2023 -
TikTok expands overture to publishers with contextual ad program
Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue.
By Peter Adams • May 5, 2023 -
Snap tests My AI sponsored links amid expansion of ad formats
The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.
By Aaron Baar • May 4, 2023 -
YouTube embellishes Shorts ads as monetization struggles endure
New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.
By Jessica Deyo • May 2, 2023 -
Amazon brings greater precision, interactivity to football streaming ads
“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.
By Peter Adams • May 2, 2023 -
Nielsen miscounted Super Bowl LVII viewership
On the heels of regaining MRC accreditation, the platform acknowledged measurement issues around the most-watched Super Bowl in history.
By Chris Kelly • May 2, 2023 -
Tubi targets upfronts attendees with satirical short films
Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox's digital efforts.
By Chris Kelly • May 1, 2023 -
Meta says AI is improving ad efficiency as revenue growth returns
AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon.
By Peter Adams • April 27, 2023 -
Google ad revenue slides again as platform’s dominance is challenged
Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up.
By Peter Adams • April 26, 2023 -
FTC talks tough in false-ad notice but faces hard enforcement road
Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints.
By Robert Freedman • April 24, 2023 -
Kraft Real Mayo claims mayo love can lead to more dating app matches
The brand conducted an experiment that found expressing mayo enthusiasm resulted in a 74% increase in matches and smoother pick-up lines.
By Peter Adams • April 21, 2023