IPG turns on quantum computing to supercharge campaign optimization

A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as signal loss intensifies.

By Peter Adams • June 1, 2023

WPP shakes up creative process with AI-powered content engine

Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. 

By Peter Adams • May 30, 2023

How Cashmere’s blend of culture and data is winning clients

Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

By Peter Adams • Updated May 26, 2023

Walmart Connect enlists creative partners to help brands craft better ads

Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.

By Peter Adams • May 24, 2023

BMW applies sustainability to messaging and media buy

The “Forces of Nature” branded video series for Canada delivered higher than expected completed views and was optimized toward sites with low emissions.

By Aaron Baar • May 22, 2023

Pitching new business is busted for agencies and brands. Can it be fixed?

Stakeholders agree the long-standing pitch model is broken and too expensive, thanks in part to inertia and misaligned objectives, per Forrester.

By Aaron Baar • May 22, 2023

WBD unveils robust advertising options for Max ahead of May 23 launch

The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction.

By Sara Karlovitch • May 18, 2023

Oscar Mayer rebrands Wienermobile for first time since 1936

A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season.

By Peter Adams • May 17, 2023

Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role.

By Chris Kelly • May 15, 2023

Why a shifting marketing landscape requires a people-first mindset

Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest.

By Brady Brim-Deforest • May 11, 2023

Digital media to claim over half of upfronts spending, forecast says

Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change.

By Peter Adams • May 10, 2023

Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

By Peter Adams • May 10, 2023

Why WPP fast-forwarded its position on sonic branding

The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune.

By Aaron Baar • May 8, 2023

ANA: In-house agency trend continues to gain steam

Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.

By Aaron Baar • May 8, 2023

A strong small business digital ad market must remain free of overregulation

While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact.

By Beth Egan • May 3, 2023

YouTube embellishes Shorts ads as monetization struggles endure

New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

By Jessica Deyo • May 2, 2023

Amazon brings greater precision, interactivity to football streaming ads

“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

By Peter Adams • May 2, 2023

IPG revenue slides on weakness in tech sector, digital specialists

Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated.

By Peter Adams • May 1, 2023

WPP CEO praises AI, GroupM success in positive Q1 results

The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

By Aaron Baar • May 1, 2023

Tubi targets upfronts attendees with satirical short films

Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox's digital efforts.

By Chris Kelly • May 1, 2023

Coke says increased digital focus is driving a difference with consumers

Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI.

By Peter Adams • April 25, 2023

Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

By Jessica Deyo • April 25, 2023

How advertisers can address the diversity supplier gap

While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking.

By Aaron Baar • April 24, 2023

Publicis claims second-largest agency spot thanks to digital, data bets

Epsilon and Publicis Sapient, both acquisitions that were initially criticized, grew 10% and 11%, respectively, in the first quarter. 

By Peter Adams • April 24, 2023

NFL makes Horizon global AOR for its media business

The sports league pointed to the agency’s capabilities around data-driven media activations and fan-focused planning as key to the appointment.

By Aaron Baar • April 24, 2023